Read your results

Understand views, clicks, click rate, and launch history.

Reports are meant to be directional.

They’re designed for fast decisions, not enterprise stats.

Unique views

How many unique visitors landed on each version through your swtchd link.

Unique clicks

How many unique visitors clicked your tracked button(s).

Click rate

Unique clicks ÷ unique views.

This answers: Which version gets more people to do the thing?

Launch history

You can run multiple launches over time on the same swtchd link.

Each launch stays visible so you can compare results across experiments.