# Read your results

Reports are meant to be **directional**.

They’re designed for fast decisions, not enterprise stats.

### Unique views

How many unique visitors landed on each version through your swtchd link.

### Unique clicks

How many unique visitors clicked your tracked button(s).

### Click rate

Unique clicks ÷ unique views.

This answers: *Which version gets more people to do the thing?*

### Launch history

You can run multiple launches over time on the same swtchd link.

Each launch stays visible so you can compare results across experiments.


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# Agent Instructions: Querying This Documentation

If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter:

```
GET https://swtchd-io.gitbook.io/swtchd.io-docs/testing-and-tracking/read-your-results.md?ask=<question>
```

The question should be specific, self-contained, and written in natural language.
The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.
