How tracking works

Script-free tracking using redirect links you paste into your buttons.

Step-by-step tracking flow

1. Create a test with multiple page versions (Version A, Version B, etc.).

2. Choose what you want to track:

   • Link tracking: clicks on specific buttons.

   • Form submit tracking: submits via a hosted thank-you redirect.

   • Or both.

3. swtchd generates tracking links like https://t.swtchd.io/abc123.

4. Paste those links into the buttons on each version of your page.

Guarantees

• Tracking links keep redirecting forever. Your buttons won’t break.

• swtchd only counts tracking events while your test is live.

• Visits and clicks use anonymized visitor IDs. No personal visitor data is stored.